Acquisition marketing efficiency ratio (aMER) is also know as NC-MER (new customer marketing efficiency ratio), and is calculated by dividing new customer revenue by total ad spend.
Expressed as a ratio, this metric calculates how effective your ad spend is in acquiring new revenue.
When used together with MER, it is an important metric to gauge the health of your advertising efforts. Using this metric can help you observe when returns from additional ad spend start tapering, and your ads start turning unprofitable.
Socioh displays both your MER and aMER values daily.
