Socioh is saying my products don’t have Google Product Categories. But there are product categories for all my products on Shopify.

Google Product Categories have a specific structure. Something like this:

So, for example, when your products are marked as ‘earrings’ in Shopify, Socioh will automatically find which category ‘earrings’ falls under and use that category (Apparel and Accessories).

But some of your products may not exist in Google’s hierarchy (for example, “keyrings”). When this happens, we aren’t able to assign them a Google Product Category.

There are 2 things we can do: (these options are available in your Socioh dashboard – Settings > Google Product Category > Add new rule)

1. The ‘Select manually’ option:

Here you can choose any collection, category, or tag from your Shopify store and assign all products in that set a specific category.

2. The ‘All remaining products’ option

Here you can group all your products under a specific category like Apparel and Accessories

The more specific you are, the more data Meta has to target correctly, so we recommend the first option.

Want to know more about how to assign rules to add Google Product Categories? Use the chat button to contact our support team.