Bhuvi Gupta

Do you already have category information on Shopify but see a message saying your Google Product Categories are…

If you have not set up a retargeting ad to bring back your website visitors, you are leaving…

Google Product Categories have a specific structure. Something like this: So, for example, when your products are marked…

One of the reasons that new catalog ads don’t perform well is that these catalogs do not have…

What if your first-party data not does match the ROAS reported by Meta?  More importantly, how do you…

Dynamic Product Ads (or DPAs) are some of the best-performing ads for advertisers. Easy to set up, these…

A full-funnel marketing strategy (or full-funnel campaigns) refers to comprehensive marketing efforts that build awareness, consideration, and purchase…

Use Socioh’s ready-to-use campaigns to set up a Full Shop DPA campaign. To do so; Click on “Campaigns”…

Editing your Branded Catalog’s Master Template in Socioh allows you to customize the design of your catalog, into which individual…

A DABA (or Dynamic Ad, Broad Audience) campaign is a great prospecting campaign to run at the top…

All recommended campaigns in your dashboard already have the ad sets, audiences, etc. set up, based on your…

Have you familiarized yourself with your dashboard yet? Here’s a quick video that shows you what you can…

MER (Marketing Efficiency Ratio or media efficiency ratio) is an important metric that measures the overall performance of your ads.…

Acquisition marketing efficiency ratio (aMER) is also know as NC-MER (new customer marketing efficiency ratio), and is calculated by…